An Ad Network is a platform that connects advertisers with website publishers. These networks collect ad inventory from publishers and sell it to advertisers looking to promote their products or services.
Example: When you see an ad on a blog or website, it’s likely served through an ad network like Google AdSense, Media.net, or Ezoic.
???? Programmatic Advertising is Growing
???? Passive Earning for Bloggers & App Owners
???? Many are looking for AdSense alternatives after policy issues
???? Mobile-first ads are dominating
Best For: All-round, beginner to expert websites
Type: CPC (Cost Per Click)
Minimum Payout: $100
Payment Method: Bank Transfer, Western Union
Approval Difficulty: Moderate
Pros: High CPM rates, Google-backed
Cons: Strict policies
Best For: US/UK traffic
Type: Contextual Ads
Minimum Payout: $100
Payment Method: Payoneer
Pros: Works well with AdSense
Cons: Low rates for non-US traffic
Best For: Bloggers with 10,000+ monthly visits
Type: AI-based Ad Optimization
Minimum Payout: $20
Payment Method: PayPal, Payoneer
Pros: High RPM, increases over time
Cons: Learning curve, slow approval
Best For: Pop-unders, push notifications
Type: CPM, CPA
Minimum Payout: $5
Payment Method: Payoneer, WebMoney, Crypto
Pros: Instant approval, worldwide coverage
Cons: Lower quality ads for blogs
Best For: High-traffic lifestyle blogs
Requirement: 100,000+ monthly pageviews
Minimum Payout: $25
Pros: High RPM, premium brands
Cons: High traffic requirement
Best For: Mid-size blogs (10,000+ views/month)
Setup Fee: $99 for small blogs
Pros: Excellent customer service
Cons: Slightly expensive startup
Best For: Text-heavy blogs
Type: In-text, in-fold, in-tag ads
Minimum Payout: $50
Payment Method: PayPal, Payoneer
Pros: Works with AdSense
Cons: Distracting UX
Best For: Viral content and native ads
Type: Native Ads
Requirement: High traffic (50K+/month)
Pros: Beautiful ad formats
Cons: Strict approval
Best For: Pop-under traffic
Minimum Payout: $5
Payment Frequency: Daily
Pros: Super fast payment
Cons: Low quality for premium blogs
Best For: Global traffic, file hosting, apps
Ad Types: Popunders, banners, push, native
Minimum Payout: $5
Pros: Easy approval, multiple formats
Cons: Aggressive ad styles
| Type | Full Form | You Get Paid When... |
|---|---|---|
| CPC | Cost Per Click | Someone clicks the ad |
| CPM | Cost Per Mille | 1000 ad views are reached |
| CPA | Cost Per Action | Someone completes an action (signup/sale) |
| Native Ads | - | Ads look like part of your content |
| Website Traffic | Google AdSense (Avg RPM) | Ezoic | PropellerAds |
|---|---|---|---|
| 10,000/month | $10–$50 | $30–$70 | $5–$20 |
| 50,000/month | $70–$250 | $200–$600 | $50–$200 |
| 100,000+/month | $300–$1000+ | $600–$1500+ | $200–$500+ |
RPM = Revenue per 1000 impressions
???? Traffic Type: Global or Tier 1?
???? Mobile Optimization?
???? Minimum Payout & Method?
⚙️ Easy to Integrate?
⏱ Payment Frequency?
???? Policy Friendly (with AdSense or not)?
| Niche | Recommended Network |
|---|---|
| Blogging (General) | Ezoic / AdSense |
| Tech News | AdThrive / Monumetric |
| File Sharing | PropellerAds / Adsterra |
| App Downloads | PopAds / Adsterra |
| Text Blogs | Infolinks |
| Viral Content | RevContent / Ezoic |
Use Lazy Loading Ads – Speed & better UX
Test Ad Placements – Above the fold works best
Don’t Overload – More ads ≠ More money
Use A/B Testing Tools – Ezoic offers this
Speed Up Website – Better performance, more revenue
A: Yes, but make sure they’re compatible (e.g., Ezoic + Infolinks).
A: Google AdSense or PropellerAds.
A: Yes! Try PopAds, Adsterra, or PropellerAds.
Choosing the best ad network depends on your website type, traffic quality, and content niche.
Here’s a quick rule:
✅ Beginner? Start with AdSense or PropellerAds
✅ 10K+ Traffic? Use Ezoic or Monumetric
✅ High Traffic (100K+)? Apply for AdThrive
✅ Aggressive Monetization? Try Adsterra or PopAds
Start with AdSense if you're eligible.
Apply to Ezoic once traffic increases.
Mix with Infolinks or Adsterra if you want more.